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Display Advertising & Business Listings - Seniors' Resource Guide




Seniors' Resource Guide - To download and print a copy of the current Media Kit click this line.

The Seniors' Resource Guide is a free community publication with a press run of 32,500 complimentary copies which are distributed through a multi-tiered distribution channel to aging-focused for-profit and non-profit organizations. Copies can be picked up throughout the year (while supplies last) at Dierbergs, Straubs, and Shop 'n Save grocery stores. They are also available at each of our three Area Agency on Aging offices in the metro area (St. Louis Area Agency on Aging, Mid-East Area Agency on Aging and AgeSmart Community Resources).

The publication includes over 1,000 listings of organizations that provide services, information and products for older adults, caregivers and professionals throughout a 12-county bi-state coverage area. Coverage includes the Missouri counties of St. Louis, St. Louis City, Franklin, Jefferson and St. Charles. Illinois counties include Bond, Clinton, Madison, Monroe, Randolph, St. Clair and Washington.



Business Listings Deadline: SEPTEMBER 15, 2020

Display Advertising Space Reservation Deadline: SEPTEMBER 15, 2020

(Display Advertising space is reserved by returning to us the completed Sales Agreement page)

Display Advertising – Final Proof Approval Deadline: OCTOBER 15, 2020


There are two ways to advertise your organization in the Seniors' Resource Guide. You may purchase Display Advertising, which comes with a free Business Listing, or you may purchase Business Listings only. 


Business Listings run for the calendar year in both the printed and online editions. The listings are available in over 30 different Categories and are published in our annual Seniors' Resource Guide which is printed every December. They also appear all year long on this website in a searchable database. Business Listings cost $55/year for your first Business Listing and $30/year for each additional listing. The $55 fee for your first listing is waived if you purchase a Display Advertisement

Each customer’s Business Listings must be Activated (paid for) and Updated (reviewed and approved for accuracy by each customer) every year in order to be included in each year’s edition, even if no changes are required.

Each customer manages their Business Listings online, here at our website by clicking Business Login in the upper right corner and entering their login information. If you are new and this is your first Business Listing you will select Option #3. Once logged in with a User Profile, Username and Password you can then add new listings at any time, as well as review, edit and Activate existing listings. Please keep in mind that whatever information you have listed in your Business Listings account as of September 15 will be downloaded and published.

2. DISPLAY ADVERTISING - When you purchase a Display Advertisement you receive the following:

Full color ads at no additional charge

One free Business Listing - $55 value

Free advertising design services

Free listing in our Searchable Database

Free copies delivered to your door!







           Full Page (Trimmed)

                 7.25” x 9.75”

             1/3 Page Vertical

                 2.375” x 9.75”

           Full Page (with bleed) **

                 8.25" x 10.75”

             1/3 Page Horizontal

                 7.25" x 3.2”

           2/3 Page Vertical

                 4.75" x 9.75”

             1/3 Page Square

                 4.75" x 4.75”

           1/2 Page Vertical

                 3.50" x 9.75”

             1/6 Page Vertical 

                 2.375” x 4.75”

           1/2 Page Horizontal

                 7.25” x 4.75”

          Senior Super Savers

                 3.5” x 2.75”


** Final trim size is 8.25” x 10.75”. Overall size is 8.75” x 11.25” which includes a .25” bleed on all four sides.

DISPLAY ADVERTISING RATES - NET (Advertising rates listed below are per year)

For Profit Companies:  Full Page 2/3 Page
1/2 Page 1/3 Page 1/6 Page
 1-Year Ad Contract  $2,281.25/yr.  $1,773.00/yr.  $1,264.75/yr.  $883.75/yr.  $502.50/yr.
 2-Year Ad Contract


   1,507.00    1,075.00    751.25    427.25
 3-Year Ad Contract    1,711.00    1,329.75       948.75    663.00    377.00
 Not-For-Profit Companies: Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page
 1-Year Ad Contract  $1,939.00/yr.  $1,507.00/yr.  $1,075.00/yr.  $751.25/yr.  $427.25/yr.
 2-Year Ad Contract    1,825.00    1,418.50    1,012.00    707.00    402.00
 3-Year Ad Contract    1,597.00    1,241.25       885.50    618.75    351.75


Housing Facilities Section Only: For an additional $150 to your Business Listing cost, enhance your listing with six color photos. Email your photos to us at 300dpi or higher, in landscape orientation.



All advertisements include full color at no additional charge.


PREMIUM PLACEMENT (Seniors’ Resource Guide only)

Back cover is only available on a 1-year term, with a 20% surcharge.

Inside front or inside back covers (left or right pages): 15% surcharge. Available for 1-3 year terms.

Other guaranteed positions: 10% surcharge. Available for 1-3 year terms.


ADVERTISING DESIGN (Seniors’ Resource Guide only)

Basic design and layout charges are included with your advertisement. We request that all ads be submitted in digital format, PDF preferred. Line screen is 100. Digital photos need to be a minimum of 300dpi at the size to be printed. All advertisers must approve final ad proof prior to publication deadline. Advertisements should be emailed to [email protected].


GETTING COPIES OF THE PUBLICATION (Seniors’ Resource Guide only)

Companies that purchase display advertising in the publication receive free copies of the Seniors’ Resource Guide delivered to their place of business at the start of each year that their advertisements run.



Seniors’ Resource Guide is our signature publication published every December in print and online editions. Both editions include our area’s largest database of detailed business listings of resources for older adults which cover 12 counties in the Missouri / Illinois metro area.


Seniors’ Resource Guide - Display Advertisers can pre-pay for their advertising online at or be invoiced. For advertisers that purchase two or three-year contracts, you will be invoiced annually for each year's advertisement. If Net Rates increase during a multi-year contract your discount will be applied to the new Net Rates. In the event a multi-year contract is cancelled prior to completion, a short-rate will be applied and invoiced for the difference between the discounted rates versus the rate that would have applied had the contract not been cancelled. Invoices will be sent (and credit card transactions will be charged) on October 15th of each year. Payment is due by November 15th of each year. A 1.5%-per-month charge (18% annual percentage rate) will be added for accounts 30 days past due. Please make checks payable to the St. Louis Times, P.O. Box 456, Valley Park, MO 63088.

Seniors’ Resource Guide - Business Listings run for one-year terms and are entered, updated and paid for each year online at For more information see page six of this Media Kit. If you purchase a Display Advertisement in addition to a Business Listing you receive your first Business Listing free of charge.  


St. Louis Times Magazine is a free, bi-weekly digital magazine published on the 1st and 15th of each month. It is sent by email to 9,000 subscribers and also featured on the homepage of Billing is not available. Display Advertisers must pre-pay for their advertising online at

All matters not covered in these conditions are subject to the decision of The Jarad Corporation, d/b/a St. Louis Times, St. Louis Times Seniors’ Resource Guide, and St. Louis Times Magazine. Publisher reserves the right of approval of all content in all publications published by The Jarad Corporation. The purchaser of Display Advertising and Business Listings space assumes all responsibility for the entire content of any paid advertisement printed on their behalf in any of The Jarad Corporation publications. Publisher’s liability for any error, omission or delay shall in no event exceed the cost of the space paid for and occupied by such individual advertisement.


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