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About Us

     The St. Louis Times has been "publishing with purpose" since our debut in 1994.We started as a monthly newsmagazine committed to doing some good for older adults, and helping the professionals who work with them. Along the way we’ve published numerous products, hosted over 100 events, and participated or sponsored various endeavors consistent with our mission. We’ve been honored with over 25 local and National Mature Media Awards and have been recognized as a valuable, community-wide media source since our start.

     The Seniors' Resource Guide, our signature full-color annual publication, is the most comprehensive of its kind in the metro-area. At over 300 pages it is published in both hard copy and online editions. Both include nearly 1,000 Business Listings of area resources for older adults that cover 12 counties in the Missouri / Illinois metro area.

     Published annually each December, it is used extensively by older adults, families, caregivers and professionals who use it to make referrals throughout the year. The publication is commonly referred to as our area’s “Industry Bible” when it comes to providing comprehensive and current resources for our aging population.

     If your organization provides information, services or products for older adults in our coverage area, we can help you get your message into the hands of those who need it most. The Seniors' Resource Guide has a highly targeted, multi-tiered distribution channel to baby boomers, older adults, and the professionals who work with them. To learn more about our publication just click the drop-down menu at the top of the page.

     We also publish the St. Louis Times Magazine, a free bi-weekly magazine published on the 1st and 15th of each month. It is distributed to over 9,000 professionals who work with, or are interested in, aging-focused issues in the St. Louis / Illinois metro area. Each issue contains a cover story highlighting the life of an important personality, along with press releases, event listings, employment information, and more. Although we retain final edit, we allow area organizations and individuals to submit their communications to us for free in order to share their news with others throughout the community.

     At best, marketing is difficult in a society bombarded and cluttered with so many messages. And at worst it can be overwhelming, frustrating, and unproductive. We would not still be doing what we are doing if we hadn’t been told time and time again that we make a difference. A significant difference, to a specific person in need, at a time when it’s most needed. Isn’t that what it’s all about?

The good news is that you do not have to do it alone. Just give us a chance to prove it!


John Rothbarth


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